Mr. Happy Crack says, 'A dry crack is a happy crack!'
Press Center

Andy Warhol once said that everyone is famous for fifteen minutes. If Andy had known Mr. Happy Crack, he would've been a little more generous with his time.

Below we've listed our press releases, popular media mentions, and others who just seem to like us.



Scrapbook
Owner's Logo Inspiration Transforms Company A
Wall Street Journal , October 25, 2005
Some Brilliant Mistakes
BusinessWeek, Sep 14, 2006
Hot stuff!
St. Louis Post-Dispatch, Jul 16, 2006
What's in a name? For popular franchise Crack Team USA, a lot.
The Business Review (Albany), Jun 23, 2006
St. Louis-based foundation repair company launches local operation
Pittsburgh Business Times, Jun 16, 2006
A Lesson About Branding From Mr. Happy Crack
The Wall Street Journal, Oct 24, 2005
NO NASTY CRACKS: Basement repair chain opens Braintree branch
The Patriot Ledger, May 10, 2005
Mr. Happy Crack seen at Busch Stadium for '05 season
KTVI Fox 2, Apr 12, 2005
When, Ahem, Tush Comes To Shove
Brandweek Magazine, Apr 04, 2005
Foundation repair franchise cements brand awareness with Mr. Happy Crack
Bison.com, Feb, 2005
Heavy Rains Lead to Basement Flooding
KSDK, Jan 06, 2005
Intrigue in Local Promotion
Canuckflack.com, Oct 05, 2004
Cracking Up
St. Louis Magazine, Oct, 2004 A
Made You Look!
St. Louis Post-Dispatch, Sep 12, 2004 A
Stuff Picks
Stuff Magazine, Sep, 2004 A
1-800-AUTOPSY? Really...
CNN/Money, May 11, 2004
Get Crackin'
The Riverfront Times, Jan 14, 2004
A Video for Your Cat? A Hat of Qiviut? They're in the Fine Print
Washingtonpost.com, Dec 16, 2003
Reach Out
My Business, Sep, 2003 A
Crack Up
The Riverfront Times, Mar 05, 2003
Creative Leadership
FranchiseUPDATE, Nov, 2002 A



Sightings
Cover Your Ears!
Brandweek, Nov 14, 2006
Mr. Happy Crack
Brand Imactivity, Nov 09, 2006
Dare to Be Different
FastCompany, Feb 06, 2006
Mr. Happy Crack Cracks Crack Joke
AdRants, Feb, 2006
Fans Crack Up Over Foundation Repair Mascot
Word of Mouth Marketing Association, Dec 08, 2005
A Lesson About Branding From Mr. Happy Crack
The Small Business Blog, Oct 28, 2005
Mr. Happy Crack Breathes Life Into Seemingly Boring Business
darbyDarnit, Oct 25, 2005
Mr. Happy Crack
reveries magazine, Oct 25, 2005
Happy Crack: The holy grail of blogging PR
TopazPartners, Aug 15, 2005
Mr. Happy Crack is the best mascot ever
AdJab, Apr 21, 2005
The Official Dave Barry Blog
DaveBarry.com, Dec 09, 2003



Press Releases
The Crack Team Earns Silver Davey Award
Nov 13, 2006
Low-Tech Crack Repair Business Converting Website Hits Into Sales
Sep 06, 2006
Mr. Happy Crack Goes Bowling for Scholars
Jul 13, 2006
The Crack Team Earns 'Official Honoree' Distinction for the 10th Annual Webby Awards
Apr 17, 2006
The Crack Team Announces ASHI Affiliation
Apr 11, 2006
The Crack Team Named 2005 Angie's List Super Service Award® Recipient
Feb 23, 2006
Blogs Contribute "Concrete Evidence" of the Power of Mr. Happy Crack
Aug 15, 2005
Mr. Happy Crack to Make Personal Appearance at the 2005 Taste of Chicago
Jun 23, 2005
Mr. Happy Crack to Throw First Pitch at Busch Stadium
Apr 18, 2005
The Crack Team Named 2004 Angie's List Super Service Award® Recipient
Mar 31, 2005
Celebrating 20 Years of Happy Cracks
Mar 14, 2005
Media Contact
For press inquiries, please contact:

Sidney Crackstein
866-HAPPY-CRACK
cary@thecrackteam.com
Media Contact
A = Requires Adobe Acrobat Reader
Get Adobe Acrobat Reader!